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  See how consumer spending is changing over time with insights from Jungle Scout’s Q2 2021 Consumer Trends Report.?

  This article will cover:?

  Consumer spending changes since last quarter

  How consumers expect their spending to change over the next quarter?

  How frequently consumers shop online?

  This report will be updated quarterly — check back for the most recent data.?

  Here are some quick facts about the state of online shopping and U.S. consumer spending in 2021:

  Overall consumer spending has stayed consistent with spending trends from late 2020

  32% of U.S. consumers say their overall spending decreased in early 2021, 43% said it stayed the same, and 26% said it increased

  78% expect their overall spending to decrease in Q2?

  Online shopping, however, is on the rise

  39% say their online spending increased in early 2021 — a 5% increase since late 2020

  77% expect their online spending to stay the same or decrease in Q2

  Amazon is still the leading retailer in the U.S.?

  71% of consumers shopped on Amazon in 2021, making it the most-shopped retailer in the U.S.?

  37% of consumers spent more money on Amazon in early 2021 vs. late 2020

  Walmart is catching up to Amazon as an ecommerce staple

  54% of U.S. consumers have shopped in-store at Walmart in 2021, and 39% shopped online at Walmart.com?

  Price is the #1 reason why consumers shop on Walmart.com?

  41% of U.S. consumers are Walmart+ members, up from 38% in Q1?

  Price is still important to shoppers in 2021

  When shopping online, 67% of consumers are looking for products with the lowest price?

  35% of consumers say consistently lower prices than competitors is a top reason why they shop for specific brands

  44% of consumers say they often use deal-finding browser extensions or plug-ins like Honey and Pricescout when shopping online

  Consumers want to shop second hand in 2021

  27% of consumers say they are looking for pre-owned products when they shop online

  44% of consumers have bought or sold pre-owned items over the last year

  Online shoppers have high expectations for shipping costs and delivery time?

  51% of U.S. consumers are willing to pay more for a product for faster shipping

  56% have noticed changes in online order shipping speed since the beginning of the pandemic

  66% of consumers expect free shipping for all online orders, and 91% expect to receive an online order within a week

  Last quarter, 43% of surveyed consumers said their overall spending had decreased since late 2020. In our most recent survey, 26% of consumers say their overall spending increased during Q1, whereas 75% say their overall spending stayed the same or decreased over the same period.?

  Overall consumer spending in Q1

  U.S. consumers

  Decreased

  32%

  Stayed the same

  43%

  Increased

  26%

  What about online consumer spending? As has been the trend over the past year, online spending increased during Q1.?

  Online consumer spending

  U.S. consumers

  Decreased

  24%

  Stayed the same

  37%

  Increased

  39%

  This upward trend also holds for consumer spending on Amazon, which has largely stayed the same or increased since Q1.?

  Consumer spending on Amazon

  U.S. consumers

  Decreased

  26%

  Stayed the same

  37%

  Increased

  37%

  Consumers indicate that their spending on Walmart.com has remained level or increased since Q1 as well.?

  Consumer spending at Walmart.com

  U.S. consumers

  In-store

  Online

  Decreased

  31%

  27%

  Stayed the same

  43%

  47%

  Increased

  26%

  27%

  Over a year since the onset of the COVID-19 pandemic, consumers’ economic situations are showing signs of improvement.?

  Sustained pandemic-related financial uncertainty, including worries about income loss and inadequate savings, had coincided with a widespread reduction in consumer spending throughout 2020 and early 2021. Now, consumers are more willing to make purchases.

  Generally, consumers expect their spending to stay the same or decrease, though as many as one in four predict that their spending will increase when shopping at Amazon and Walmart in Q2.

  Consumer spending in Q2 2021

  U.S. Consumers

  Will decrease

  Will stay the same

  Will increase

  Overall

  26%

  52%

  23%

  Online

  26%

  51%

  23%

  Amazon

  25%

  51%

  25%

  Walmart (in-store)

  22%

  53%

  24%

  Walmart (online)

  25%

  52%

  23%

  What factors could influence an increase in consumer spending

  For one thing, employment and income appear more stable now than they did earlier in the pandemic. Only 4% of surveyed consumers reported being unemployed or furloughed in Q2, down from 8% in Q1.?

  

  On top of that, only 12% said their income had decreased in the past three months, down from 22% who said the same in Q1.?

  On the other hand, consumers are still quite price-conscious, and 44% use deal-finding browser extensions or plug-ins like Honey and Pricescout.?

  They are also interested in shopping second hand — nearly a third (32%) currently look for pre-owned products when shopping online, and 44% have purchased or sold something pre-owned in the past year.

  

  For more insights about how consumers spend in general and online, check out Jungle Scout’s latest Consumer Trends Report.?

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